By Joseph McLeary

ISBN-10: 0814404995

ISBN-13: 9780814404997

It is a advisor on the best way to study, decide upon and use numbers to promote a brand new product thought or a brand new enterprise. It additionally info the way to construct alliances with key gamers, construct a wide base help, and layout a presentation to entice a selected viewers.

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Additional info for By the numbers: using facts and figures to get your projects, plans, and ideas approved

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You smile. You have a sense of lightness. Excitement abounds. You are inspired. life has new meaning. You can't wait to share with others. What's the object of all this positive energy? An idea. When you get a new idea, especially what feels like a big idea, it transforms you. It is one of the most positive experiences we have. It is often close to the feeling of falling in love. The experience of getting a new idea is wonderful. What follows that experience can also be fun and exciting, when you have a plan and know what it takes to carry an idea from conception to reality.

The top managers (mostly from the New York and Chicago agencies) are all present in Cincinnati for the evening gala. Managers from all advertising departments are also present when the best campaign for the year is shown and the story of its creation shared with everyone. Page 22 You can reward creativity in all functions, not Just the ones traditionally seen as creative. Production teams have increasingly become very creative in their solutions to long-term problems. They have found that when you pool the thinking of the people who actually do the work, you find powerful, simple, and efficient solutions.

The desire to control usually means the owners do not trust others to make decisions. As we have seen, when trust is low, it chokes off the flow of ideas. This desire to control and lack of trust are common in many companies, even some large ones. The larger ones seem to survive either because of the brilliance of the owners or because of a deep, talented group of managers. Other companies that are not so fortunate struggle and often fail at this stage. When a company reaches a certain size, the owners realize that they cannot do it all themselves.

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By the numbers: using facts and figures to get your projects, plans, and ideas approved by Joseph McLeary


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