By Oded Shenkar

ISBN-10: 1422160637

ISBN-13: 9781422160633

In the enterprise global, imitation will get a foul rap. We see imitating corporations as ?me too? avid gamers, compelled to repeat simply because they've got not anything unique to supply. We pity their destiny: a lifetime of opting for up crumbs discarded by way of innovators striding a course paved with status and profit.

In Copycats, Oded Shenkar demanding situations this perspective. He finds how imitation?the certain or broad-brushed copying of an innovation?is as severe to prosperity as innovation.

Shenkar indicates how savvy imitators generate large earnings. They store not just on R&D charges but in addition on advertising and ads investments made via first movers. they usually steer clear of high priced blunders by means of staring at and studying from others? trials.

Copycats offers feedback for making imitation a middle point on your aggressive approach and pairing it powerfully with innovation, including:

· tips to decide upon the correct version to imitate

· tips to keep away from oversimplification of a model

· Which imitation technique to use

· how one can organize and execute an implementation plan

Engaging, functional, and wealthy in corporation examples, Copycats unveils the right way to upload imitation for your aggressive arsenal.

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Additional resources for Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

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Imovators understand that imitation is not contradictory to, but rather supportive of, innovation. As Lionel L. ” 30 Distinctiveness, offers P&G’s former chief technology officer G. 31 Imovators make a conscious decision about when to innovate and when to seek parity. They understand that they need, in the words of Cardinal Health’s chairman and CEO R. ” 33 Nowell sees it in much the same way: “Innovation we see as a clear competitive advantage; [the purpose of] imitation is . . ”34 For imovators, the point of fusion of innovation and imitation tends to occur in or around the key strategic junction.

S. firms continue to be foremost innovators, so one must conclude that what they have lost is the ability to imitate and, with it, the ability to imovate. Takeaways Imitation is critical to the survival, evolution, and prosperity of all species. Full-fledged imitation implies in-depth understanding of a means–goals structure. Formerly seen as a primitive instinct, imitation is now viewed by the sciences as a complex, intelligent, and creative endeavor possessed by a few. Business scholarship has lagged behind, clinging to a view of imitation as a naïve pursuit unlikely to yield sustainable success.

S. 10 At the same time, emerging market firms are venturing abroad to gain technology assets by way of acquisitions and tie-ins. The global financial crisis has greatly accelerated this trend. In the auto industry alone, Chinese companies are bidding to acquire a number of well-known makes, including Hummer and Volvo. Emerging market economies are also ramping up their scientific and technological education at home, and they send their best and brightest to the developed world, where they are exposed to the knowledge and practices of leading firms and the behavior of rich country customers.

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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge by Oded Shenkar


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