By Blackwell E.

ISBN-10: 0749441917

ISBN-13: 9780749441913

* totally revised and up-to-date * sensible assistance given on all elements of industrial plans * comprises case reviews and examples "Ideal for marketers and decision-makers in Small and Medium businesses (SMEs). hugely steered. - George Cox, Director common, Institute of administrators "Still the simplest booklet to be had at the topic. - The Bookseller's assessment of industrial Books A marketing strategy offers a blueprint for the way forward for company start-ups. It units out a company's goals and the way it proposes to accomplish them. with no this kind of plan no enterprise capital residence or financial institution will think about a mortgage for start-up or enlargement. This absolutely revised re-creation describes the right way to arrange a marketing strategy that would aid get the monetary backing wanted. It comprises functional case experiences and funds circulate forecasts, in addition to recommendation on increasing a enterprise, making plans the borrowing and tracking company growth.

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It is also, as explained above, a fine tool for helping you to understand your business better. Even more useful, however, is what is called a ‘break-even analysis’ – a means of determining how much you must sell in order to meet your commitments. To produce a sample break-even analysis: 1. Add up all your overheads and the payments you will have to make whether you produce anything or not. Included will be rent, rates, insurance, lighting and heating, etc; also office staff wages, the basic wages of production workers, interest on bank overdrafts or loans, sales costs and, of course, depreciation.

However, even in a two-page document, you must cover the points listed in Chapter 1, namely: ● ● ● ● ● ● ● ● ● what it is all about (often one sentence will do); how big your market is and what the competition is; if you have already started, what progress has been made; your own skill and experience; how your product or project compares with others; how you will get your act together; the longer-term view; how much turnover and profit you can expect; the money you need and why. The same principles apply as listed on the first page of Chapter 1.

54 How to prepare a business plan The following documents are attached as appendices: ● ● ● ● letter from the Stanislavski Foundry Ltd; photograph of our first statue; schedule of overheads; forecasts of profit and loss and cash flow. In these accounts we are ‘capitalising’ all expenditure on design and the making of moulds. We are writing it off as a charge against the cost of each statute produced, as can be seen in the profit and loss forecast. 5 on page 55). Although it looks different from the one done on a bank form by Alexander Battersby, it does follow the basic principles laid down in Chapter 2.

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How to Prepare a Business Plan by Blackwell E.


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