By Roman G. Hiebing
During this version the promoting historical past part has been extended and revised, and there are new chapters on matters comparable to executing the plan, and marketplace learn and checking out, that supply specific perception into the making plans method.
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Additional info for How to write a successful marketing plan: a disciplined and comprehensive approach
We believe in the book's marketing methodology not just because we are the authors of the book, but because we use the same planning methods every day in our firm to help market our clients' products and services and in our own personal entrepreneurial endeavors. And it works because this approach forces us to do it the right way. You will find, as we have, if you do it by this book, your marketing plan with the proper execution will dramatically increase the level of success for your product and service.
Page xxx Step 3 Quantifiable Sales Objectives Sales objectives represent projected levels of goods or services to be sold. Setting sales objectives is critical because it is the first task of the marketing plan development and it sets the tone of the entire marketing plan. Everything that follows in the plan is designed to meet the sales objectives, from defining the size of the specific target market and establishing marketing objectives, to determining the amount of advertising and promotional dollars to be budgeted, to the actual hiring of marketing and sales personnel, to the number and kinds of distribution channels/stores utilized, and, very importantly, to the amount of product produced or inventoried.
While the vast majority of what is presented in this book is based on hard factual data, we've included personal experiences, observations, and opinions. For these we take full responsibility. Likewise, any errors are our own. Acknowledgments From Both of Us We would first like to thank all those wonderful people not specifically mentioned here who had a hand in making this book a reality. A big thank you to our fellow staff Page viii members at The Hiebing Group, particularly our partners, for their support and understanding as we ran a business with them while writing a book.
How to write a successful marketing plan: a disciplined and comprehensive approach by Roman G. Hiebing