By Gita Mehta
Someday within the Sixties, the West followed India as its most modern religious inn. the following a person knew, the Beatles have been squatting on the ft of the Maharishi Mahesh Yogi. Expatriate hippies have been turning on complete villages to the pleasures of workforce intercourse and I.V. drug use. And Indians who have been conversant in incomes enlightenment the old school manner have been discovering that the viewers sought after their Nirvana now -- and that lots of local authorities have been keen to convey it.
No one has saw the West's invasion of India extra astutely than Gita Mehta. In Karma Cola the acclaimed novelist trains an unblinking journalistic eye on jaded sadhus and beatific acid burnouts, the Bhagwan and Allen Ginsberg, guilt-tripping English ladies and a guru who teaches gullible travelers tips on how to view their earlier incarnations. Brilliantly irreverent, hilarious, sobering, and clever, Mehta's e-book is the definitive epitaph for the period of non secular tourism and all its casualties -- either japanese and Western.
About the author
Gita Mehta (born in 1943) is an Indian author, who was once born in Delhi in recognized Oriya kin of freedom warring parties. She is the daughter of Biju Patnaik, an Indian independence activist, who was once appointed the manager Minister in post-independence Orissa. even if being the spouse of Sonny Mehta, head of the Alfred A. Knopf, Inc. a world publishing residence, retains her in shut organization with humans from a similar fraternity, she has emerged a author in her personal correct. Her works were translated into as many as 21 languages and feature seemed at the bestseller lists in Europe, US and India. the topic of either her fiction and non-fiction is India: its tradition and background, and the Western notion of the rustic. Her works depict India noticeable from her journalistic and political background.
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Additional info for Karma Cola: Marketing the Mystic East
What does the future look like for a country that’s still wracked by racism, where four of five teens believe discrimination will be a fixture in their lives? 57 47 About three in five teens (57%) agree that people should be married before having sex. A little less than half of teens (47%) agree that the term marriage should apply only when it’s between a man and a woman. PERCENT 1966: THE ILLUSION OF CAREFREE NEWSWEEK’S “The Teen-Agers” issue in 1966 hit news- stands with a young blonde on its cover—a California girl in white Wranglers and a yellow sweater, sitting on the back of a motorcycle, clutching a guy and flashing a spectacular smile.
He did his homework, practiced piano two hours a day. In his free time, he played hockey on the roof of his school and wandered through museums and galleries, and hoped for a girlfriend. His parents were divorced; he had two younger brothers. Every Saturday, he spent five hours at a rundown community center on the Lower East Side teaching children to read. Even at that age, he was sophisticated enough to understand life beyond his privileged bubble: “Everyone is always talking about the big problems of today’s teenagers.
They’re ready to give exposure to education. But there’s a limit. ” Nambissan is not starry-eyed. This is what I most like about her. She says the school tries its best to arm its students with basic skills to survive in the modern economy—chiefly, the ability to communicate in English. Most of these kids want to graduate from college, but Nambissan knows they will need much more. A college degree is no guarantee of a steady paycheck for most Indians of Varsha’s generation. Nambissan is convinced they will need to learn a marketable trade, which is not part of the formal school curriculum.
Karma Cola: Marketing the Mystic East by Gita Mehta