By Rainer Kensy (auth.)

ISBN-10: 0333985680

ISBN-13: 9780333985687

ISBN-10: 1349424978

ISBN-13: 9781349424979

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Extra resources for Keiretsu Economy — New Economy?: Japan’s Multinational Enterprises from a Postmodern Perspective

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The social situation, everyday life and private life are also considered only where social processes are fundamental to the discussion. This would include, for example, the special significance of group processes in decision-making, the Confucian principle of seniority hierarchies or the extremely important concepts of ‘guilt’ and ‘duty’ (giri and on; Chapter 3, section IV), which, for the Japanese, play a central role in every aspect of life. 101 It has been left to future research to trace an overall view of the psychological and social origins of the modern and postmodern aspects of the Japanese economy.

Additionally, the New Economy is not seen as a separate phenomenon sui generis but is the economic reality created by the postmodern currents. 3 The justification for using Japanese multinational enterprises as the basis for our work can be found in the increasing globalization of all economic phenomena and in the paradigmatic role of multinational companies vis-a`-vis all other firms, whereby only Japanese multinational enterprises which have evolved over many years out of family-owned trading companies and which are preeminent in shaping the future, have been considered.

Secondly, postmodernism has avoided creating a defined front thanks to its subtle incorporation of the status quo. Thirdly, it is being warmly embraced by individual disciplines in their quest for a new meaning. With this to reinforce its general relevance, postmodernism as ‘leading edge’, or ‘cutting edge’, is making an appearance on a wide front. It has certainly become the spirit of the times and the best catchword of the Zeitgeist. Whether it is really the keenly sought after and eagerly awaited new paradigm or simply a promising intermezzo, only the immediate future will tell.

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Keiretsu Economy — New Economy?: Japan’s Multinational Enterprises from a Postmodern Perspective by Rainer Kensy (auth.)


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