By Anne Sigismund Huff, Mark D. (David) Jenkins
Univ. of Colorado, Boulder. Explores the relationship among parts of key importance to the examine of strategic administration: how wisdom is generated and controlled in organisations, and the resource-based concept of the company. for college students, researchers, and experts. Hardcover, softcover additionally on hand.
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Additional info for Mapping Strategic Knowledge
Subjects asked to complete a cognitive mapping task prior to receiving the prompt did not show the same bias. Preliminary analysis suggests there may be statistically significant differences among mapping methods that provide the basis for overcoming some decision biases. ) TABLE 3 Strategic issue(s) and theoretic sources 9. Johnson & Johnson Facilitating group cognitive mapping of corporation core competencies. 10. Jaskinki & Huff Using a knowledgebased system to study strategic options and researchers, mental models.
However] experience does not arrive in little discrete packets, but flows, leading us imperceptibly from one state to another. Thus the task we have to perform in communication is to convey what is usually some kind of MAPPING SUCCESSFUL ORGANIZATIONAL ROUTINES 27 continuum by using discrete symbols. It would not be surprising if discrete symbol systems were incapable of literally capturing every conceivable aspect of an object, event or experience that one might wish to describe. This deficiency is filled by metaphor.
The map can start with ‘success’ and previously revealed factors. The goal of the mapping is now to find the reasons for the success. The questions that can help the participants to do so could be, for instance: How does that happen? What causes that? Who is involved? What influences that? By answering these questions, the participants can start eliciting more particular, precise reasons for success. The best image to describe the mapping process is an ‘onion’ metaphor. By peeling away layer after layer of the reasons for success, participants get to the less explicit causes for success.
Mapping Strategic Knowledge by Anne Sigismund Huff, Mark D. (David) Jenkins