By Barrie Gunter

ISBN-10: 0805844996

ISBN-13: 9780805844993

Information and the web examines the expansion of reports provision on the net and its implications for information presentation, journalism perform, information shoppers, and the enterprise of working information corporations. a lot of the focal point is put on the migration of newspapers onto the net, yet references also are made to the institution of reports sites by way of different information companies, together with broadcasters and information businesses. The e-book examines the expansion of on-line expertise as a resource of knowledge and leisure for media shoppers. It considers how this improvement may be framed inside types of verbal exchange and reviews, at the obvious scarcity of recent types to give an explanation for the use, function, effectiveness, and influence of on-line communications. additionally, this quantity seems to be on the early historical past of digital information supply, concerning applied sciences that predate the web.

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Example text

The Minitel service continued to attract a market for many years. 2 million “Minitels” had been installed, showing a fourfold increase in just 2 years (Pailliart, 1989). By the early 1990s, 1 3 of the French population above 15 years old used Minitel. The success of the French version was really exceptional for services of this kind. One reason for its success was that Minitel provided a significant amount of locally relevant content and services. Having said that, other statistics put the significance of Minitel as a news service into perspective.

Once the news gets on the Web, it reaches a global market. The marginal cost for delivering news to more people is zero. If an area can generate revenue that exceeds cost, it is worthwhile for electronic newspapers to explore wider markets that carry them beyond the geographical boundaries defining their print editions. How successful an online newspaper will be at attracting readers in the global marketplace is hard to predict. Experience has already shown that readerships for such publications can vary widely.

Thus, it is just a matter of time before newspapers are transformed because of two basic reasons: (1) they cannot continue to make revenues on paper; and (2) they can make a killing when they go digital. In an attempt to turn this media evolution into an opportunity, Randy Bennett, Newspapers Association of America’s new media director, advised publishers to establish an electronic presence early, and to start an electronic relationship with readers and advertisers as soon as possible (Bennett, 1996).

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News and the Net by Barrie Gunter


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