By Giampaolo Viglia (auth.)

ISBN-10: 1137413263

ISBN-13: 9781137413260

ISBN-10: 1349489883

ISBN-13: 9781349489886

Pricing, affiliate internet marketing habit, and Analytics covers many alternative facets of ways internet affiliate marketing works and its non-stop evolution.

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Extra resources for Pricing, Online Marketing Behavior, and Analytics

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Behavioral retargeting (also known as behavioral remarketing) is a form of online advertising that regains a potential consumer interest to purchase the goods by displaying the advertiser’s ads while the consumer is visiting other websites. Companies offering retargeting services state strong increases in advertising effectiveness—for example, Criteo (2010) reports that personalized retargeting ads are six times more effective than standard banner ads. The advertising networks that combine online advertising space across multiple publishers of web content and then sell this space to the advertisers usually arrange for retargeting.

In those circumstances, they will be less likely to do in-store search, more likely to use the customized lists, and more willing to pay a price premium for the convenience and time-saving advantages of online shopping (Putrevu & Ratchford, 1997). Since they do not shop much in the online store, they have little incentive to search because they do not benefit much from intensive search. Therefore, they will be more brand loyal, more size loyal, and less price sensitive in the online store. Jayawardhena et al.

Jayawardhena et al. (2007) found that only gender and prior purchase had an effect on purchase intention. Internet use has historically been considered as male dominated (Liff & Shepherd, 2004). 0006  Pricing, Online Marketing Behavior, and Analytics show that this gender bias is weakening, and in the UK there is now an approximate balance. About 64 percent of UK women and 71 percent of men are Internet users. Given the preponderance of women in the overall population, this translates to 48 of Internet users being women.

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Pricing, Online Marketing Behavior, and Analytics by Giampaolo Viglia (auth.)


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