By Shi-xu, Manfred Kienpointner, Jan Servaes

ISBN-10: 311018267X

ISBN-13: 9783110182675

Learn the Cultural different includes reports on non-Western discourse. It has significant goals. to start with, it argues that the research of non-Western, non-White, and Third-World discourses may still turn into a sound, useful, and regimen a part of overseas discourse scholarship. Hitherto, non-Western, non-White, and Third-Word discourses were relegated and marginalized to a 'local', 'particular', or 'other' position in (or, one may perhaps argue, open air) the mainstream. To reclaim their position, the ebook deconstructs the rhetoric of universalism and the continuing preoccupation with Western discourse within the occupation, and stresses the cultural nature of discourse, either usual and disciplinary, because it outlines a culturally pluralist imaginative and prescient. Secondly, with the intention to take the multicultural view heavily, it explores the complexity, variety, and sorts of otherness of non-Western discourse by means of analyzing the case of China and Hong Kong's discourses of the decolonization of the latter. some distance too usually, non-Western discourse has been stereotyped as externally discrete, internally homogeneous, and officially containable inside of a 'universal', 'general', or 'integrated' version. the current paintings makes a speciality of China and Hong Kong's discourses, which were marginalized via their Western opposite numbers. via culturally eclectic linguistic research and native cultural research, it identifies and highlights the explicit methods of conversing of China and Hong Kong - their recommendations, issues, aspirations, resistance, verbal thoughts, and so on. - with admire to comparable or diversified concerns. The culturally pluralist view and analytical perform proffered right here demand an intensive cultural switch in foreign scholarship on language, communique, and discourse.

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Additional info for Read The Cultural Other: Forms Of Otherness In The Discourses Of Hong Kong's Decolonisation. (Language, Power, and Social Process)

Example text

Indeed, it can be argued and shown that current paradigms in language, discourse and communication research are largely Western in origin and/or in orientation. On the other hand, culturally oriented discourses of science, knowledge and truth have cultural consequences as well. When the Western scientific discourse – its worldviews, theories, methods, questions, data and conclusions – dominate the international academic world, non-Western intellectual discourses – their concerns and their voices – become excluded, silenced or discredited.

In this respect, to those of us who see the division and conflict between (especially American) West and the Rest, between the majority and minorities, between the rich and poor, between different genders, it would be crucially important to study the ways that powerful groups construct – if at all – less powerful ones. Such discourses of the “cultural Other” so to speak can be found in various discursive forms, as in the media, fiction, politics and everyday conversations. In examining the discourse of the powerful, further, we may pay attention to how the powerful negate, discredit, deny, marginalize, exclude or simply silence the powerless.

Given the cultural nature of scholarly discourse, we shall propose in this chapter, in addition, that discourse research become culturally-politically engaged and responsive to changes and requirements of the broad cultural context. In this regard, we shall outline an explicit form of cultural politics or cultural-political strategies: namely, research objectives on the one hand and corresponding methodological tactics on the other. Taking a cultural turn in language, communication and discourse studies like this does not of course imply that all current projects must be abandoned or replaced.

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