By Diana Roberts Wienbroer

ISBN-10: 0071457577

ISBN-13: 9780071457576

principles of Thumb for company Writers deals busy execs ideas to such a lot on-the-job writing demanding situations. short, to-the-point chapters hide all of the fundamentals, together with reviews, resumes, speeches, memos, letters, and PowerPoint, with assistance for assembly closing dates and dealing with paper circulate. This version comprises new info on web study and communications know-how, with examples, pattern records, and a source list.

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Bradley Hall in 1953, before the first renovation Keep commentary brief. Use short sentences or minimal phrases so that the viewer can focus on the image. For PowerPoint presentations, minimize text and give explanations orally. You don’t want your audience to still be reading the screen while you are talking about the next point. Write out only your main talking points. ” 9 REVISING Revision is not just fixing errors. It means taking a fresh look at all aspects of your writing, moving some parts of it, and completely rewriting others.

Most writing intends to either inform, entertain, or persuade. The best writing combines all three. Although you may think of business writing as primarily imparting information, a close look will usually reveal a subtle request or a streak of soft-sell persuasion. Even a memo announcing an upcoming meeting will often contain the essential information and then a “push” for attending the meeting: This is the Benefits Committee’s final meeting of the fiscal year, and we have several very important decisions to make.

To be honest is not necessarily to be brutal. In a list of parallel items, save the most important one for last. We are prepared to offer you continuation of your health insurance for two years, the use of your office and secretary for two months, and 250 percent of your current annual salary. Famous quotations are often based on parallel structure. I came, I saw, I conquered. —Julius Caesar To believe your own thought, to believe that what is true for you in your private heart is true for all men—–that is genius.

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Rules of Thumb for Business Writers by Diana Roberts Wienbroer


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