By Ram Charan

ISBN-10: 1610394747

ISBN-13: 9781610394741

*A Wall highway Journal bestseller*

The forces using today’s international of structural switch create sharp bends within the highway which can result in significant explosions on your current marketplace area. yet exponential swap additionally bargains exponential possibilities. How do you leverage swap to head at the offense? The Attacker’s Advantage is the sport plan for profitable in an period of ambiguity, volatility, and complexity, while each chief and each enterprise is being challenged in new and unforeseen ways.

Ram Charan, harnessing an unmatched intensity and breadth of expertise operating with leaders and firms all over the world, offers confirmed, useful instruments to assist you:

•Build the perceptual acuity to work out round corners and observe, sooner than others, these forces—especially humans, who're the catalysts of change—that may perhaps noticeably reshape an organization or industry

•Have the frame of mind to determine chance in uncertainty

•Commit to a brand new course ahead regardless of the unknowns, positioning your small business to make your next step sooner than competitors

•Break the blockages which could carry your organization back

•Know whilst to speed up and whilst to shift the momentary and long term balance

•Make your company agile and steerable via aligning humans, priorities, decision-making energy, budgeting and capital allocation, and key functionality symptoms to the hot realities of the marketplace

The Attacker’s Advantage presents a stark and easy problem: remain in a legacy international of incremental earnings or defensiveness, or be an attacker via making a new international, scaling it up fast, sooner than the conventional players.

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Title. 4'012--dc23 2014035570 First Edition 10 9 8 7 6 5 4 3 2 1 Dedicated to the hearts and souls of the joint family of twelve siblings and cousins living under one roof for fifty years, whose personal sacrifices made my formal education possible. CONTENTS What Is the Attacker’s Advantage? PART I THE FUNDAMENTAL LEADERSHIP CHALLENGE OF OUR TIME 1 Bends in the Road 2 Why Structural Uncertainty Is Different 3 The Mathematical Corporation: The Algorithmic Revolution and the Rise of the Math House 4 Searching for Early Warning Signals PART II BUILDING PERCEPTUAL ACUITY 5 Identifying the Catalysts of Structural Change 6 Seeing What Catalysts See 7 Tools to Build Perceptual Acuity 8 How Tata Communications Expands the Organization’s Lens PART III GOING ON THE OFFENSE 9 Defining the Path 10 A Mind-set for Offense 11 Kaiser Permanente’s Path Through the Turmoil in Health Care PART IV MAKING THE ORGANIZATION AGILE 12 The Joint Practice Session: Transparency and Coordination 13 How Keurig Green Mountain Adopted the Joint Practice Session 14 The What, Who, and How of Decision Making: Zeroing in on the Organization’s Critical Decision Nodes 15 Steering on Two Tracks 16 Merck’s Quick Organizational Turn to Offense A Final Word Acknowledgments Notes Index WHAT IS THE ATTACKER’S ADVANTAGE?

Here are five examples of catalysts, discussed in the following sections: • The man who reshaped the auto market—twice • Pioneers of the Internet • Digital-era venture capitalist: Andreessen’s act two • The industrial archaeologist • Crusaders The Man Who Reshaped the Auto Market—Twice A catalyst has to be in the right environment before he can ignite something. Hal Sperlich, a product planner at Ford in the 1960s, was the chief architect of the Mustang, which he developed with the support of Lee Iaccoca, Ford Division general manager at the time.

THE ATTACKER’S ADVANTAGE Copyright © 2015 by Ram Charan. Published in the United States by PublicAffairs™, a Member of the Perseus Books Group All rights reserved. Printed in the United States of America. No part of this book may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address PublicAffairs, 250 West 57th Street, 15th Floor, New York, NY 10107. S. by corporations, institutions, and other organizations.

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The Attacker's Advantage: Turning Uncertainty into Breakthrough Opportunities by Ram Charan


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