By Jean Baudrillard, George Ritzer, Chris Turner
Title note: unique identify La société de consommation : ses mythes, ses structures
Author note: Chris Turner (Translator), George Ritzer (Introduction)
This is the 1st English-language translation of Jean Baudrillard's modern vintage at the sociology of intake. initially released in 1970, the e-book was once one of many first to target the methods and that means of intake in modern tradition. At a time while others have been fixated with the construction technique, Baudrillard can be chanced on making the case that intake is now the axis of tradition. He demonstrates how intake is said to the aim of monetary progress and he maps out a social concept of intake. a few of the subject matters that will later make Baudrillard recognized are sketched out the following for the 1st time. particularly, recommendations of simulation and the simulacrum obtain their earliest systematic treatment.
Written at a time whilst Baudrillard used to be relocating clear of either Marxism and institutional sociology, the ebook is extra systematic than his later works. he's nonetheless pursuing the duty of finding intake in tradition and society. So the reader will locate right here his so much geared up dialogue of mass media tradition, the which means of rest and anomie in prosperous society. there's additionally a desirable bankruptcy at the physique which exhibits all over again Baudrillard's outstanding prescience in flagging the significance of significant matters in modern tradition lengthy ahead of his colleagues.
Baudrillard is generally acclaimed as a key philosopher in sociology, verbal exchange and cultural stories. This booklet makes on hand to English-speaking readers certainly one of his most vital works. it is going to be gobbled by means of the gradually increasing circle of Baudrillard students, and it'll even be required interpreting for college students of the sociology of tradition, verbal exchange and cultural studies.
This variation is released with an extended, especially ready introductory essay written via the famous cultural commentator and social theorist, George Ritzer, writer of The McDonaldization of Society.
review from shopper on Amazon
Of Baudrillard's many books, the shopper Society is a floor breaking paintings and a transparent improve from Liberal and Marxist interpretation of the capitalist economic system. Baudrillard deploys structural research to decode what he later develops into theories of simulation, hyperealty, between others. within the client society his procedure remains to be grounded in structuralist and Marxian approaches.
Despite its educational process, this can be one in every of Baudrillard's so much obtainable works and, in truth, a greater position to begin that his later paintings - Simulacra and Simulations - popularized via the Matrix.
His paintings relatively extends arguments made via Veblen, Galbraith and Vance Packard, in regards to intake working as a approach of speaking social prestige. even if, he develops those issues extra systematically, borrowing from Barthian semiology to start his improvement of a enlarged thought of intake as a communique process with the ability of reordering society towards a approach established now not on wishes yet wishes. the result's a extra thorough research and broader critique: it's a cornerstone paintings within the improvement smooth client concept and the start of a psychology of consumption.
For Baudrillard, this is often the beginning aspect to a fatalistic method whose telos isn't really a few Hegel cum McLuhan common spirit yet certainly one of disaster and implosion. an international the place realty has been exchanged for a picture or signal that expanding has no connection with the real.
Since buyer has been reordered from an organization foundation of have to a slippery one in accordance with hope, the shopper society is insatiable and superficial developing an unstoppable strengthen that Baudrillard believes can basically result in catastrophe.
Baudrillard is a prolific author and maybe crucial social philosopher of the earlier 20 or 30 years. i like to recommend this publication as considered one of his so much suitable and available texts.
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Additional info for The Consumer Society: Myths and Structures
This is the 'grey matter' that goes with the products we sell. It's a drugstore, then, but a new-style drugstore with something extra - a little intelligence, perhaps, and a bit of human warmth. The drugstore can become a whole town: this is the case with Parly 2 with its giant shopping centre in which 'art and leisure mingle with everyday life' and each group of residences radiates out from its swimming-pool, where the local clubhouse becomes its focus. A church built 'in the round', tennis courts ('the least we could do'), elegant boutiques and a library.
Furthermore, many of the ideas to be explored and fleshed out dramatically in later works - especially simulations and symbolic exchange - exist here in their rudimentary forms. This is clearly an early work in a career that was to lead to much more fully developed theorizing in the coming years. Thus, for example, one would probably miss the full implications of symbolic exchange were it not for know ledge of Baudrillard's later work. Indeed, it is clear that Baudrillard is only at the early stages of exploring these and other ideas and is himself only dimly aware of their full implications.
But rather than rehash all of those from a postmodern perspective, let me emphasize the point that this book is dominated by that bete noire of postmodernists, a grand narrative. 29 During the industrial era, symbolic exchange was replaced by exchange dominated by use-values and exchange-values. 3D However he describes the period in which he was writing, it comes off badly in comparison with primitive society and its symbolic exchange. While the terms are different, this is precisely the kind of grand narrative that postmodernists such as Lyotard (1979/1984) have lambasted.
The Consumer Society: Myths and Structures by Jean Baudrillard, George Ritzer, Chris Turner