By K. Dennis Chambers
EntrepreneursвЂ”and entrepreneurial companiesвЂ”live or die via the standard in their plans and recommendations. even if it really is to get investment for a brand new product line or enterprise from a shopper, writing hard-hitting prose that solutions crucial questions and makes particular requests is an imperative ability. Entrepreneur, advert guy, and writing instructor Dennis Chambers indicates how marketers can convince humans, via skillful writing, to pony up capital or contracts. This abilityвЂ”which should be learnedвЂ”is infrequent in state-of-the-art media-saturated global. however it counts greater than ever if an entrepreneur desires to make it over the paranormal five-year hump and on into lasting enterprise good fortune. a variety of examples and workouts make sure that marketers know the way the writing online game is playedвЂ”and that they play it well.
Unfortunately, so much do not play this video game good. so much enterprise writers mistakenly think their job is to notify. They write to fill a data hole or to replace the reader on a specific undertaking. Or they write approximately what is very important to them. What those writers don't take into consideration is that the rate of modern-day paintings global has reached overdrive. the common reader easily does not have time to reflect on dense, poorly equipped info and intuit the precise motion. And readers do not supply a hoot approximately what is very important to the writerвЂ”they need to know what is in it for themselves. enterprise writers have to use all of the instruments at their command to cajole, motivate motion, and often circulation a venture ahead. This e-book is set how you can be persuasive in key talents in enterprise: writing proposals and writing enterprise plans. step-by-step, Dennis Chambers illustrates the strategies of powerful enterprise writing, with a variety of examples all through. no matter if the target is to safe financing from an investor, lay out a business plan, or safe a wide agreement, getting effects calls for crafting a good constitution for the idea, and utilizing phrases that promote. Chambers is an capable consultant in saving marketers time and undue attempt whereas achieving the target of long term company luck.
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Additional info for The Entrepreneur's Guide to Writing Business Plans and Proposals
It should easily occupy four to eight pages on its own. , is a privately owned Delaware Corporation. It currently employs seven production workers, two truck drivers, three outside sales people, one inside sales person, two maintenance people, and five executives. With adequate financing we expect those figures to double within eighteen months. 3 million in annual sales, at which time we will take the company public. ) The product is a deluxe hand creme. We use the European ‘‘creme’’ spelling to suggest a luxurious product, and indeed it is.
3. Software Horizons will work side by side with you in your sales process to large accounts. Action Requested Norma Jean, would you give me 30 minutes of your time during the first week in November? I’d like to discuss how we could incorporate Software Horizons agent technology into your products. I will call to schedule a time for our meeting. Sincerely, Archie Leach OEM Group, Software Horizons 36 The Entrepreneur’s Guide to Writing Business Plans and Proposals This is a sales letter, distinct from a cover letter, yet the principles of good writing are the same: a friendly, semi-formal tone; short sentences and paragraphs; a focus on the reader and her interests; and imaginative use of subheads to guide the reader’s thoughts in the direction the writer wants to go.
Conquer the First Draft 31 The right brain, in other words, holds the real power. You write your first draft with the right brain. My advice is simple. Write the first draft as fast as you can, in a warm or hot frame of mind. Write without correcting, without going back and revising, without correcting spelling or grammar or punctuation. Write write write, just the way most professional writers do. That’s using the full power of your right (synthesizing) brain. Once the first draft is written, go back and revise in a cool or cold frame of mind.
The Entrepreneur's Guide to Writing Business Plans and Proposals by K. Dennis Chambers