By Tom Sant

ISBN-10: 081447473X

ISBN-13: 9780814474730

Language is the medium of industrial. to achieve success, we have to converse successfully in writing. that is precise even if we're supplying directions to our colleagues, speaking with our clients, or advising our direct studies. We needs to be in a position to carry transparent, actual messages that tell, convince and inspire. regrettably, humans lapse into behavior that intervene with their skill to speak. "The Language of good fortune" indicates readers the way to steer clear of those error, and to jot down lucid, concise, and exact e-mails, letters, functionality value determinations, and presentations.Now an individual can grasp the misplaced paintings of transparent writing and: dispose of ambiguities, jargon and grandiose claims; grasp right paragraph constitution so the message does not get muddled; steer clear of wishy-washy or deceptive phrases like 'world type' or 'state of the paintings' write transparent concise sentences that stick to the 'first time correct rule'; use e mail professionally; and, successfully create career-enhancing studies. sincere and authoritative, "The Language of good fortune" will provides readers functional thoughts to aid readers minimize in the course of the fluff, guff, geek, and hyperbole, write unheard of enterprise files, and get their message heard.

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So what’s 1. It inverts the normal relationthe big deal in using passive ship between subject and verb. voice? Why does it matter? 2. It slows down comprehension. There are two reasons. 3. It sometimes obscures responFirst, passive voice insibility for action. verts the normal word order—the sentence structure that we spontaneously generate about 90 percent of the time and that we hear and read almost as frequently. That lack of familiarity makes it just that little bit harder to decode. qxp_lb 11/9/07 3:02 PM Page 47 Chapter 2 The Problem 47 Second, as I indicated earlier, if you fail to identify who did the action, a passive voice sentence can be ambiguous, confusing, or even misleading.

Here are some examples of words and phrases typical of Fluff. Does anything look familiar here? • • • • • • • • Best of breed Compelling World class Leading edge State of the art Quality focused Uniquely qualified Innovative • • • • • • • • High performance Commitment to excellence Synergy User friendly Integrated Partnership Seamless Robust Why do people write in Fluff? Lack of time, maybe. It can be hard to find good proof to back up assertions we believe are selfevident anyway. So the temptation is to just go ahead and make our claims on the assumption that the reader will agree.

3. It sometimes obscures responFirst, passive voice insibility for action. verts the normal word order—the sentence structure that we spontaneously generate about 90 percent of the time and that we hear and read almost as frequently. That lack of familiarity makes it just that little bit harder to decode. qxp_lb 11/9/07 3:02 PM Page 47 Chapter 2 The Problem 47 Second, as I indicated earlier, if you fail to identify who did the action, a passive voice sentence can be ambiguous, confusing, or even misleading.

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The Language of Success by Tom Sant


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