By Margaret A. Heffernan

ISBN-10: 078797143X

ISBN-13: 9780787971434

During this provocative ebook, Margaret Heffernan, former CEO and quick corporation contributor, fuses her personal adventure with that of hundreds of thousands of girls to spot the most important demanding situations and the simplest recommendations that ladies face this day. From VPs of Fortune a hundred businesses to marketers to ladies simply beginning their careers, she strains the styles and subject matters underlying women's energy, offerings, love, intercourse, cash, and lots of different very important subject matters for operating girls. with out sugar-coating the proof, preaching, or oversimplifying, she deals suggestions and stocks the reality concerning the operating global: women's offerings are constrained, you cannot have all of it, ladies do paintings in a different way from males and, sure, it's attainable to discover luck amidst all of this and be ok with it.

''Finally! A ebook that exposes the masculine myths approximately what it takes to be potent in company and is helping ladies reclaim the relational intelligence we have now been taught to disregard. A must-read for all girls who are looking to bring up their strength and effect within the workplace—especially those who find themselves taking into consideration leaving simply because they're bored with the company gamesmanship that calls for splitting themselves right into a 'work me' and a 'home me.''' —Joyce ok. Fletcher, professor of administration, Simmons college of administration, Boston, Massachusetts

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Additional info for The Naked Truth: A Working Woman's Manifesto on Business and What Really Matters

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Like my life is their business? Also, many men find it fascinating that a woman is an engineer. ” It gets rather annoying when you are trying to talk business and they want to discuss their fascination. The problem with this kind of stereotyping is that it can become self-fulfilling and self-perpetuating: when you are treated as a geisha, it becomes pretty easy to start acting like one—because that puts men at their ease. Ann Day Just smile more . . ” What’s Ann supposed to do—scowl? Of course not.

Jennifer Herron I try to be gregarious in an effort to make business contacts. ” And it turns into a Geisha situation. There is no business discussion—they want to talk about where I went to school and where I am from. Like my life is their business? Also, many men find it fascinating that a woman is an engineer. ” It gets rather annoying when you are trying to talk business and they want to discuss their fascination. The problem with this kind of stereotyping is that it can become self-fulfilling and self-perpetuating: when you are treated as a geisha, it becomes pretty easy to start acting like one—because that puts men at their ease.

When asked how she had managed to combine a dazzling scientific career with successful business and broadcasting ventures, Susan Greenfield said, “I took risks. I decided to say ‘yes’ to everything that wasn’t life-threatening. ” She is fiftythree years old, a baroness, a lecturer at Oxford University and director of the Royal Institution, one of Britain’s most ancient and admired establishments. She also runs several businesses and has twenty-one honorary degrees. In careers, just as in investing, you find a risk/reward trade-off.

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The Naked Truth: A Working Woman's Manifesto on Business and What Really Matters by Margaret A. Heffernan


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