By Paul Kearns

ISBN-10: 0470057556

ISBN-13: 9780470057551

ISBN-10: 0470319801

ISBN-13: 9780470319802

Our industry approach has developed based on capitalist philosophy, and at its center is revenue. yet whereas revenue could be a robust intent, it's not continuously used responsibly and, within the worst circumstances, this may have destructive results at a much wider point. The demands a company sense of right and wrong develop louder, yet nobody has but advised an alternative choice to revenue that individuals locate as compelling. revenue is the following and now.In this weather, the answer is to refine the revenue purpose, now not change it. all of us price issues, and we’re all prompted through what we price. If price may well exchange the revenue purpose, it will reconcile the pursuits of CEOs, shareholders, voters and executive. earnings could nonetheless upward push yet while society may achieve price. This ebook is a decision to regulate for optimum price – to keep on with the price intent.

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So, if one of the key distinguishing features between these competing management philosophies is the difference between being motivated by profit or value perhaps we should now have a much closer look at what value truly means to see if we can learn something from it. CHAPTER 2 VALUE – A VERY SLI PPERY WORD I N DEED Summary It is the very process of articulating value, in clear, unambiguous terms, that makes it such a powerful motive force for meeting society’s needs with limited resources. D E F I N I N G VA L U E When we looked at the definition of profit in Chapter 1 there was very little confusion: defining profit was a relatively simple, straightforward exercise.

Running an organization without such a crystal-clear goal can easily lead to confl icting objectives. g. g. g. the charitable hospice is asked to provide euthanasia by a patient). g. ). g. car drivers wanted petrol to run their cars regardless of any environmental cost). Nevertheless, globalization has brought with it a huge PROFIT IS NOT A DIRTY WORD growth in this old monarch’s population and some of its subjects have become increasingly restless. Whether it deserves some of the bad press it gets is open to debate but one thing is for certain, the number of ideas competing for the crown of economic rule is increasing.

Worse still, the goals of profit and societal value can so easily become mutually exclusive. PROFIT IS NOT A DIRTY WORD T H E M I C R O S O F T PA R A D O X Trying to reconcile economic and wider societal goals is a huge issue but we might gain some insights if we consider what we will call the Microsoft Paradox. This could be defined as occurring where supposedly ‘philanthropic’ actions are not truly philanthropic. In other words, the philanthropist may think they are contributing something valuable to society but they are just reallocating resources away from other, possibly equally important if not more important, philanthropic causes.

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The Value Motive: The Only Alternative to the Profit Motive by Paul Kearns

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