By Esta de Fossard, John Riber

ISBN-10: 0761934006

ISBN-13: 9780761934004

This booklet is designed to supply useful instructions to these within the box of entertainment-education drama who are looking to sharpen their talents. With separate sections for numerous clients - programme managers, writers, manufacturers, administrators and actors - the publication is a dependent, step by step handbook that offers solutions to the issues they could face. The ebook focuses intimately at the `design strategy' for deciding on and articulating potent messages which are inside the drama. It attracts on equipment which have been attempted and verified around the globe. as well as a few real scripts which have been switched over into dramas, it additionally comprises precious appendices that offer pattern files of varied procedural standards as urged within the e-book. Esta de Fossard is Senior communique consultant and Professor on the Johns Hopkins University's Bloomberg college of Public wellbeing and fitness, heart for verbal exchange courses. She formerly taught on the universities of Southern California, Ohio and George Mason.

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Additional info for Writing and Producing for Television and Film (Communication for Behavior Change) (Communication of Behavior Change)

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An over-abundance of knowledge cannot be absorbed and is likely to turn the audience away. One way to help avoid knowledge overkill is by obtaining team agreement on a brief overall summary of the messages. The summary should be a simple, one paragraph statement of the most motivating message for the audience. For example: The most important protection from HIV and AIDS is personal responsibility responsibility. The HIV and AIDS pandemic can be overcome only if every person (particularly every man) from this day forward accepts personal responsibility for knowing the details of how the disease is spread, and always (without exception) protecting himself/ herself from infection and for ensuring that he/she never puts another person at risk of infection.

Pictorial needs Unlike radio programs and books that leave visual imagery to the imagination of the audience, television and film leave no doubt in the minds of the viewers about such matters as: l l physical appearance of the characters. ) where the action is occurring. The Role of the Program Manager l 41 cultural bias (very often revealed by such elements as clothes, food, and living environment). Where radio or print allow the audience to imagine faces and surroundings to be much like their own, visual media present viewers with a fixed, definite image.

Initial discussion of these matters can be held during the design workshop. It is always advantageous to have representatives of the selected advertising agency present during at least part of the design workshop so that they can obtain a clear and accurate picture of the project intentions. Assessment The researcher (or research team) will be responsible for monitoring and evaluating the effect of the programs on the intended audience. The program manager should ensure that the researchers allow for ongoing assessment while the programs are on air, and for summative evaluation when all programs have been broadcast.

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Writing and Producing for Television and Film (Communication for Behavior Change) (Communication of Behavior Change) by Esta de Fossard, John Riber

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